Sotel 2.0 is online and the new CI made much more work then we thought before.
The last 10 years we had an old logo. Black colored on yellow background.
Did look a bit like “Deutsche Post”. So i had been time for an update and a total makeover.
After many emails with the designer, many design sketches and some sleepless nights of myself we had a new slogan and an eyecatcher within the new logo.
As we sell so many different electronic articles the Power ON and OFF button is the only common ground.
Another important part is the “since 1973”. Not many online sellers have such a long history in the market.
We already updated our Sotel Shop, the blog, our invoice layout and email signatures. Business cards had been ordered plus a company plate and banners.
Many thanks and best whishes to Petra from Kleinesgestaltungswerk for here patience and creativity.